The 2010 Rolls-Royce Ghost is the latest model to come from this storied manufacturer, and it's positioned as the brand's entry-level vehicle. At a quarter-million dollars worth of starting price, that's quite a misnomer. As with all Rolls-Royce vehicles, the new Ghost surrounds occupants in top-notch luxury and unmistakable style. Attention to detail and craftsmanship border on the obsessive. However, we wonder if it's really worth the added cost over a Mercedes-Benz S600 or Jaguar XJL Supersport. Still, for shoppers with the financial means, the 2010 Rolls-Royce Ghost is an intriguing choice. As for Rolls-Royce, it’s the business savvy and engineering might of BMW that has kept the stately and exclusive automobiles at the very forefront of the ultra-luxury segment. Since 2003, when the brand was transferred from Volkswagen to BMW, the line has included just one model—the Phantom and its four different variations.